The North Star ad server is a proprietary ad platform built for mobile user acquisition.
What's Under the Hood?
Components
Ad Serving
Reporting
Tracker
Media Buyer Tools
Bulk Offer Uploader
Platform Integrations
Web
Python 3+
Celery
Flask
Jinja
HTML/CSS/JS
Webpack
Node, Npm
Monitor
Rollbar
Datadog
Messages
Data
SQLAlchemy
Alembic
MySQL 5.7
Redis
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Messages
Slack
Deploy
GitHub
Jenkins
Docker
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External Services
ADservice APIs
Host
AWS: ec2, s3, rds, elb
'nix os
Stack
Ad Serving
Geo database refreshes automatically via MaxMindAPI 2x/week
Ad server can handle all creative types: .mp3, .jpg, .mov, etc
Ad Creative Host & Delivery
Ability to append multiple creative types to each campaign and deliver across DSP / AD server
Regulator - Click detection system to help filter out probabilistic patterns of click fraud
Tracker
Customized Ad Tracker
Clicks
Processing over 2 BILLION total events per month and built to scale much larger
Impressions
Installs
Bulk Offer Uploader
15+ Different Network API Connectors
35,000+ Uploaded Offers
65+ Affiliate Networks
Integrated affiliate network platforms
Reporting
Basic Offer & Campaign Reporting
Custom Data Mix & Match
Billable Data
Emailed, Saved & Scheduled Reports
Universal Reporting
Real Time Client Side Reporting
Media Buyer Tools
Campaign Creation - Quick and easy ad campaign creation
Campaign Placement - Instant and granular inventory management
Hasher - Optimal inventory for partner networks and anonymity for sources