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The North Star ad server is a proprietary ad platform built for mobile user acquisition.

What's Under the Hood?

Components

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Ad Serving

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Reporting

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Tracker

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Media Buyer Tools

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Bulk Offer Uploader

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Platform Integrations

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Web

Python 3+

Celery

Flask

Jinja

HTML/CSS/JS

Webpack

Node, Npm

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Monitor

Rollbar

Datadog

Messages

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Data

SQLAlchemy

Alembic

MySQL 5.7

Redis

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Messages

Slack

Google

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Deploy

GitHub

Jenkins

Docker

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External Services

ADservice APIs

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Host

AWS: ec2, s3, rds, elb

'nix os

Stack

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Ad Serving

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Geo database refreshes automatically via MaxMindAPI 2x/week

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Ad server can handle all creative types: .mp3, .jpg, .mov, etc

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Ad Creative Host & Delivery

Ability to append multiple creative types to each campaign and deliver across DSP / AD server

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Regulator - Click detection system to help filter out probabilistic patterns of click fraud

Tracker

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Customized Ad Tracker

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Clicks

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Processing over 2 BILLION total events per month and built to scale much larger

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Impressions

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Installs

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Bulk Offer Uploader

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15+ Different Network API Connectors

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35,000+ Uploaded Offers

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65+ Affiliate Networks

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Integrated affiliate network platforms

Reporting

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Basic Offer & Campaign Reporting

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Custom Data Mix & Match

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Billable Data

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Emailed, Saved & Scheduled Reports

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Universal Reporting

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Real Time Client Side Reporting

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Media Buyer Tools

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Campaign Creation - Quick and easy ad campaign creation

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Campaign Placement - Instant and granular inventory management

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Hasher - Optimal inventory for partner networks and anonymity for sources

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