POWERFUL INTEGRATIONS
Open RTB
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Latest IAB oRTB Specs
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SSAI Compliant
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Publica Integration
VAST
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Latest IAB VAST Specs
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Backwards Compatible
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Custom Macros
Deal ID
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Multiple SSP Integrations
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FreeWheel, Nexxen, Equativ
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Direct DSP Connections
Raw Creative
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Free Creative Build
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No Ad Server Fee
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IAB Specs
CORE PRODUCT OFFERINGS
CORE PRODUCT OFFERINGS
Connected TV
CTV is comprised of standard living room smart TVs, set top boxes and gaming consoles, across all the major CTV operating systems.
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1,250+ Placements
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52B Monthly Requests
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94% VCR
Mobile App Video
Mobile Video is comprised of ONLY video ad experiences across Mobile Apps. The main placements focus around streaming apps and games:
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450+ Placements
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12B Monthly Requests
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91% VCR
Audio
Audio is comprised of six main audio types: podcasting, streaming radio, OOH audio, visual audio, text-to-speech, and in-game audio:
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900+ Placements
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26B Monthly Requests
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89% LTR
OOH TV
Out of Home TV (OOH TV) is comprised of TVs and Screens in gyms, bars, restaurants, night clubs, airports, gas stations and convenient stores:
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155+ Placements
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150B Monthly Requests
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98% VCR
EXCHANGE HIGHLIGHTS
Proprietary Exchange
Built in 2025, HBX is designed to help drive granular insights and performance for our buyers. Specifically built with these key features in mind:
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Bare Metal Servers, built for speed
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Latest oRTB spec, with all the oRTB metrics & dimensions
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Traffic shaping for custom traffic paths for bidders
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SPO & IVT Tools
Transparent Supply Paths
The programmatic landscape is plagued with incomplete supply paths with obfuscated inventory sources. Our focus is on clean & transparent supply paths:
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Direct Inventory Sets
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Multi-Node Inventory
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Complete & Validated Paths
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ads.txt & app-ads.txt Compliancy
Scalable Data Sets
With access to many 3rd party data vendors, as well as insights across our own audiences, we can layer on audience targeting segments that can scale:
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Demographic / Psychographic
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POI Targeting
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Political, B2B, Employment, Health, Household, Lifestyle, Retail, Sports, Travel, Technology, CPG, Financial, Insurance, Interests
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Invalid Traffic
Combining our expertise with the power of Human Security gives HBX the IVT tools for success!
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100% Pre-Bid Traffic Scanning
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No demand runs against Pre-Bid IVT detected traffic
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Further validated supply paths
THE DIGITAL ANYWHERE AD EXCHANGE FOR DRIVING CUSTOMIZABLE SCALE
CONNECTED TV > AUDIO > MOBILE APP VIDEO > PODCASTING > OOH TV > STREAMING RADIO > IN-GAME AUDIO
BRANDS IN OUR EXCHANGE
