CORE PRODUCT OFFERINGS
CORE PRODUCT OFFERINGS
EXCHANGE HIGHLIGHTS

Proprietary Exchange
Built in 2025, HBX is designed to help drive granular insights and performance for our buyers. Specifically built with these key features in mind:
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Bare Metal Servers, built for speed
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Latest oRTB spec, with all the oRTB metrics & dimensions
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Traffic shaping for custom traffic paths for bidders
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SPO & IVT Tools

Transparent Supply Paths
The programmatic landscape is plagued with incomplete supply paths with obfuscated inventory sources. Our focus is on clean & transparent supply paths:
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Direct Inventory Sets
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Node Targeting
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Complete & Verified Paths
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ads.txt compliancy

Scalable Data Sets
With access to many 3rd party data vendors, as well as insights across our own audiences, we can layer on audience targeting segments that can scale:
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Demographic / Psychographic
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POI Targeting
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Political, B2B, Employment, Health, Household, Lifestyle, Retail, Sports, Travel, Technology, CPG, Financial, Insurance, Interests
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Invalid Traffic
Combining our expertise with the power of Human Security gives HBX the IVT tools for success!
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100% Pre & Post Bid Traffic Scanning
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No demand runs against Pre-Bid IVT detected traffic
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Further validated supply paths
oh hey! we’re bold collective, creators of HBX — the ad exchange
built to match the needs of today’s programmatic buyer


BRANDS IN OUR EXCHANGE




































