Built in 2025, HBX focuses on the key elements that all buyers and sellers need for programmatic advertising to work as it should.​ Main features include:

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• SPO Toolset

• Direct IVT Insights

• oRTB, VAST & Deal ID Support

• Traffic Shaping Tools

• Superior Targeting

• Granular Inventory Insights

• ads.txt Support

The programmatic landscape is plagued with incomplete supply paths with obfuscated inventory sources. Our focus is on clean & transparent supply paths:

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• Direct Inventory Sets

• Multi-Node Inventory

• Complete & Validated Paths

• ads.txt Compliancy

• Multi-Pronged IVT Process

• Pre & Post Bid IVT Vendors

• Omni-Channel

With access to many 3rd party data vendors, as well as insights across our own audiences, we can layer on audience targeting segments that can scale:

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• Demographic / Psychographic

• POI Targeting

• Political, B2B, Employment, Health, Household, Lifestyle, Retail, Sports, Travel, Technology, CPG, Financial, Insurance, Interests

If needed, we can build some pretty amazing video, display and audio creatives. We can tie in some social elements, and have them ready in minutes:

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• Social Creative Platform

• Flexible Pricing

• IAB Compliant

• Ad Server Compliant

• Flexibility

• No Additional Cost